Selena Gomez GORGEOUS at rare beauty event in New York city

Selena Gomez Rare Beauty

Selena Gomez is pretty in pink.

The singer, actress and Rare Beauty founder, 31, exuded springtime energy at the New York City launch of her brand’s new product, Soft Pinch Luminous Powder Blush, on April 6.

Gomez looked radiant in a silky pink button-down dress featuring a subtle paisley pattern. The star wore a baby pink coat over her shoulders for a laid-back look and accessorized with pointed pink pumps with small ribbons on them.

Selena Gomez Celebrates The Launch Of Rare Beauty's Soft Pinch Luminous Powder Blush Collection
Selena Gomez at Rare Beauty launch event on April 6. 

For a bit of vintage flair, Gomez’s hair was styled into a voluminous, ‘60s-inspired bouffant courtesy of celebrity hairstylist Orlando Pita.

Gomez’s makeup artist Hung Vanngo kept her look feminine, radiant and monochromatic, with soft pink tones used throughout. Of course, the star was wearing her new Soft Pinch Luminous Powder Blush, which combines two fan-favorite Rare Beauty products — the Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter.

Rare Beauty’s social media revealed after the party that Gomez was wearing the shade Happy for the big night — because she was so happy about the launch!

Selena Gomez's Nails
Selena Gomez’s pink makeup look. 

“I love that our liquid blush is super pigmented and lasts all day and that our highlighters give this amazing sheen that makes your skin look illuminated,” Gomez told PEOPLE about the two products that inspired the new launch.

The Only Murders in the Building star shared that the blush’s six shades — four derived from the Soft Pinch Liquid Blush and two brand new — are designed to be “mixed, matched and layered.”

“Whether I’m on set, going to a red carpet or hanging out with friends, there is really no wrong way to wear it,” Gomez said. “I gravitate towards Cheer for the daytime — it’s such an effortless shade and I love how it brightens up my face.”

 Selena Gomez Celebrates The Launch Of Rare Beauty's Soft Pinch Luminous Powder Blush Collection at Studio 525 on April 06, 2024 in New York City.
Selena Gomez at Rare Beauty launch event. 

The star added that she had “a lot of fun” working on the  launch and that throughout the process, tested out the potential shades on her friends.

“The biggest challenge was stopping at six shades!” she added.

The singer seems to be on a matchy-matchy kick lately. In the campaign photos for her new blush, the singer complemented the radiant new product by wearing a custom satin corset top in baby pink. She also wore high-waisted jeans and a black belt.The Hope Corset was created by Undone by Kate designer Kate March in collaboration with Gomez’s stylist Erin Walsh. The duo worked together to ensure that the custom, cap-sleeved corset was a perfect color match for the new campaign.

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